On September 25th, BNPP AM was rewarded « Rising Star » in the Sales Service category at the ALFI Global Distribution Conference in Luxembourg, organised by the Association of the Luxembourg Fund Industry (ALFI).
Sales Services: Excellence in the sales arena is no longer about pushing the latest product. In this category fund selectors value knowledge that is both deep and broad. They are looking for a conversation that is rewarding and informative with the style of a trusted adviser.
BNP Paribas Asset Management is one of the two laureates in this category.
About Broadridge Distribution Achievement Awards
The Broadridge Distribution Achievement Awards are based on the company’s authoritative fund selector survey and the interview results collected during the period 1 July 2017 to 30 June 2018. This regular survey, which has been running for more than a decade, is based on in-depth telephone interviews, in local language, with ~1,000 fund selectors from 10 European countries every year. These fund selectors account for €3 trn of third-party assets or an estimated 70% of accessible third-party assets in Europe. The focus of the interviews is to provide feedback to asset managers on which fund groups these selectors prefer to work with overall and which groups offer superior support in the categories of brand, marketing and communications, product quality and including innovation requirements such socially responsible investing), and sales and account management. Detailed results of the survey are available to asset managers on a subscription basis.
Fund selectors are asked to nominate their three preferred suppliers in each category on an unprompted basis. The top supplier is awarded three points, the second two points and the third one point. This data is then aggregated to produce a ranking of named fund groups that can be compared from one time period to another. The Awards are based on the latest rankings available – period is 12 months to June 2018.
* Rising stars winners are selected through a data comparison between June 2017 and June 2018.